HELEN C. PEIRCE SCHOOL OF INTERNATIONAL STUDIES
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rebranding resource material for parent volunteers & external vendors - October 2019

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In January of 2019, in partnership with Chicago branding and advertising agency 88 Brand Partners, Peirce began the process of assessing the health of the school brand and explore the ways that we could strengthen both the verbal and visual aspects of how we are represented. Following a proven and tailored Workflow, 88 led the new branding initiative that was launched in the spring at the school’s annual Move-A-Thon event. Details regarding this Workflow is available in a document prepared by 88 Brand Partners, called Peirce Branding Workflow Process.pdf.

Before any pen was put to paper, 88 met with over 150 stakeholders representing school administration, staff, students and parents. Through a series of discussions and exercises, groups explored where the Peirce brand was today and how it could evolve in the future. The findings from this exploratory phase were synthesized in a document prepared by 88 Brand Partners, called the Peirce POV.pdf.

After the discussion and approval to continue to the development of the Brand Strategy and Identity, 88 worked to develop concepts that were presented and refined. Understanding the importance of the logo to the overall brand, the decision was made to bring the concepts to the student population for a vote. On April 26, 2019, each classroom reviewed the logo options and students voted for their favorite logo. This process and survey results were outlined in a document prepared by 88 Brand Partners, called Peirce Logo Selection Process & Survey Results.pdf.

Upon review of the student votes, the brand was approved by school administration and parent organization leadership, and was launched on May 17, 2019, at Peirce’s Move-A-Thon.

The launch of a new brand was only the beginning. Now our challenge is to roll out the brand to all stakeholders responsible for representing the school in both written and verbal communications. To ensure that our brand remains consistent at all times and in all places, we have developed this site and the downloadable Peirce Brand Guidelines v2.pdf as reference tools for you to use. The Brand Guidelines document contains rules for the execution of all brand expression and identity. Additionally, we have provided you with key brand elements, including high-resolution logo files, to be used in all Peirce related communications. Should additional elements be needed, there is information provided below on how that material can be developed for your needs.

We invite you to take some time to learn about the new brand and to utilize these new elements in a way that helps us to ensure that the Peirce brand will always be uniformly represented, regardless of who has developed the communications.
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For any questions or issues related to this material, please contact Michael McGuire at (312) 664-2500 or at mmcguire@88brandpartners.com.

Peirce would like to thank
88 Brand Partners for their work in developing the new brand for our school. 
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​RESOURCES
Peirce Brand Guidelines v2 PDF
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Downloadable Logos, Fonts and Color Palettes
Peirce Branding Workflow Process
Peirce POV
Peirce Logo Selection Process & Survey Results
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 Helen C. Peirce
School of  International Studies
1423 W. Bryn Mawr
Chicago IL, 60660
Phone: (773) 534 2440
Fax: (773) 534 2577

PK Branch
5300 N. Broadway
Chicago, IL 60640
Phone:  (773) 534-2234
​Fax:  (773) 534-2235

Fax: (773) 534-2577 
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Non-Discrimination Statement It is the policy of the Board to prohibit unlawful discrimination, harassment, and retaliation on the basis of any protected category by the Constitution of the United States, the Constitution of the State of Illinois, and applicable federal, state or local laws or ordinances, including but not limited to Title VI of the Civil Rights Act of 1964 (Title VI), Title VII of the Civil Rights Act of 1964 (Title VII), Age Discrimination in Employment Act of 1967 (ADEA), Title IX of the Education Amendments of 1972 (Title IX), the Americans with Disabilities Act (ADA), the Individuals with Disabilities Education Act (IDEA), and Section 504 of the Rehabilitation Act of 1973 (Section 504), specifically, but not limited to, discrimination, harassment, or retaliation on the basis of sexual orientation, gender or sex (includes gender identity, gender expression, pregnancy, childbirth, breastfeeding, and pregnancy-related medical conditions), race or ethnicity, ethnic group identification, ancestry, nationality, national origin, religion, color, mental or physical disability, age, immigration status, marital status, registered domestic partner status, genetic information, political belief or affiliation (not union-related), military status, unfavorable discharge from military service, or on the basis of a person’s association with a person or group with one or more of these actual or perceived characteristics in the educational programs or activities the Board operates.

Concerns or inquiries regarding sex discrimination, harassment, or retaliation can be made to the Board’s Title IX Coordinator in the Office of Student Protections and Title IX (OSP) or the U.S. Department of Education Office for Civil Rights (OCR).

For information on mental health, go to Mental Health and Suicide Prevention Resources
  • Home
  • About
    • Our History
    • Mission & Vision
    • School Tours
    • Enrollment Information
    • Policies & Forms
    • Staff Directory
    • Local School Council (LSC)
    • Continuous Improvement Work Plan
    • Support Peirce
    • Branding Guidelines
  • Family Information
    • Before & After School Programs
    • Case Management
    • Student Door Entry
    • New to Peirce
    • Family Communication
    • Parent Organizations
    • Principal's Newsletter
    • Volunteer Opportunties
  • Academics
    • International Baccalaureate >
      • IB Primary Years Programme
      • IB Middle Years Programme
      • IB Learner Profile
    • Pre K
    • Art
    • English Learner Program
    • Counseling Department
    • Dance
    • Garden
    • Music
    • Physical Education
    • Restorative Practices
    • Spanish
    • Sports Programs
    • Technology
  • Calendar